THIS time will be different, THIS time I’m going to be prepared weeks in advance and have everything ready to go…
HAAA!!! BULL SH** – It NEVER works out that way! I think I’m getting to the point of just accepting that it’s not possible. Last minute crunches, late nights, sleepless nights and the FRANTIC panic will happen no matter what.
So, right now I’m help consult my friend Ritoban C on his launch – it goes LIVE today and I also had to travel to the UK today (speaking tomorrow).
I *actually* was writing sales letters and “mailing list swipe copy” in the CAB ride from the airport to the hotel – now, THAT’s what I call a last minute crunch 😛
But you know what, I may complain about it now, but the truth is – us marketers, we LIVE for the adrenaline. Doing all this crap last minute is like jumping off a cliff for us, we seem to get some kind of sick rush out of it.
So, today, I have no advice – I wish I could tell you “prepare better, spend weeks and don’t do things last minute…” Rather, I’m going to say:
Suck it up and deal with the truth – you ain’t gonna get it ALL done beforehand. Might as well just be realistic and PLAN for the last minute crunches and panic attacks.
Hey, after all…you know you enjoy it, right?