So you have a Facebook fan page. So what? It takes a lot more than putting something on the internet to make it stick. There has to be a strategy in place! And this is where a lot of businesses fail. People won’t just flock to your page because you created it and are proud about its existence.
Here are 3 examples of misconceptions people have about Facebook marketing that are dragging their online presence down – instead of lifting their company up.
1. Facebook is just about sales
Sorry, but that’s wrong. Nobody wants to “like” your Facebook page to be hit with a steady stream of advertisements.
Advertisers think Facebook is another banner on a website, but the difference between a web ad and Facebook is that users can chose to NOT see your ad by simply “un-liking” your page!
A lot of good all those new product posts are going to be if nobody is following you. You have to mix up the content.
Which leads me to my next point…
2. Facebook is not a one way road
Facebook and other social media platforms are about engaging in conversations.
You can’t just talk AT someone, you have to talk TO them.
Social media advertising has created a new and unique dynamic where you, as the advertiser, are no longer inundating people with messages and hoping they stick. You actually have the opportunity to start a dialogue.
Take full advantage of this opportunity! It is a blessing, not a curse. Finally…
3. Facebook (for businesses) is not a personal sounding board
You want a quick way to isolate your fans and turn them against you? Tell them who to vote for in the next election.
No one gives a crap about what you think about the new tax laws, they care about the cereal you produce that they love to eat. This isn’t your personal account, so keep your opinions to yourself.
This may include news that is relevant to your industry, but approach it lightly. If you offend your fans, you are likely to lose them.
Cut these bad habits out of your Facebook posts and you’re likely to see a growth of fans, instead of a massive exodus!
